Client: Continente
Resources: Resources: Creative designing, plastic production, digital platform programming audiovisual production.
Nixfuste designed and produced the presence of the Continente brand on Rock Street at the Rock in Rio music festival in 2014. It was done through an interactive platform on which the guests were invited to dance next to famous pop rock British musicians. The guests’ performance was recorded on video and after posted on Continente’s website in order to be available and to be shared on several social networks. At the end of the performance, each person received a photo of their participation and a gift according to the score they achieved.