Client: IVITY Brand Corp
Resources: Creative designing, plastic arts, electronics, programming and light and sound design.
Creation, investigation, development and implementation of an innovative way of rebranding SONAE: an interactive and artistic installation with variation generator software related to the SONAE logo and controlled by daily life objects such as: fans, music keyboards and bicycles. These objects were electronically modified and there were several types of sensors installed on them in order to capture and use the information sent, as well as transform it into information that could run the variation generator software – this was all done in real time and by the visitors.
This project was presented in Palacete Pinto Leite during the AGI Congress Porto and in Casa da Música during the Leadership Grand Conference Porto.